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PodCasting   - 07/02/2006

Podcasting After ITunes: Wired reports

It's been a year since Apple Computer updated its digital jukebox software with broad support for syndicated homebrew audio.
What's been accomplished and what's next?
By Steve Friess from Wired Mag.

The growth of the medium has been explosive ever since. Apple reported 1 million downloads of podcasts in the first 48 hours of the June 28 launch and now will only say that "millions and millions" of episodes of the 60,000-plus shows listed on the site are downloaded each month. By contrast, the largest podcast directory prior to the launch, Podcast Alley, listed just 5,400 shows as of June 28. (Podcast Alley now has more than 30,000 listings.)

Six months after the iTunes 4.9 launch, the word "podcast" was named the new word of 2005 by the editors of The New Oxford American Dictionary.

"Podcasts were popular around the office, so we wanted to create a better home for them," said Chris Bell, director of marketing for Apple's iTunes. "There really wasn't a truly easy-to-use experience until we created one."

Source: Wired News    
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