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News   - 07/29/2006

Getting a Piece of the Podcast Pie

Podcasting and blogging have proven to be explosive phenomena.
Last year "podcast" was declared word of the year by the New Oxford American Dictionary -- having only been coined in 2004.
Consumer interest is huge.

Podcasting and blogging have proven to be explosive phenomena.

Last year "podcast" was declared word of the year by the New Oxford American Dictionary -- having only been coined in 2004. Consumer interest is huge; comedian Ricky Gervais recently beat his own record for the most downloaded podcast, with an average 261,670 downloads per episode.

With Microsoft confirming that it intends to roll out an MP3 device to rival Apple's iPod under the brand name "Zune," the market is undoubtedly set to grow.

Steve Cooke, marketing Turn your next prospect into a sale. Free report. director at research firm BMRB, says that along with the spread of broadband penetration, the "iPod phenomenon" has played a significant role in the surge in downloading. "The growth of MP3 players has provided a truly mobile means of playing downloaded material. Freed from the constraints of PCs, consumers can now interact with podcasts and other downloaded media on the move."

According to BMRB, 23 percent of UK adults own an MP3 player, which rises to over half (58 percent) of all 16- to 24-year olds. Cooke says: "The iPod influence should not be underestimated: Nearly 40 percent of all MP3 owners have an Apple iPod, and nearly a third (30 percent) of all 16- to 24-year-olds own at least one iPod. With 4.3 million adults saying they are likely to buy an MP3 player in the next six months, market growth looks set to continue."

Read more...

Source: TechNewsWorld.com    
 
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