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News   - 08/31/2009

Apple Likely to Introduce iPod Refresh at Sept. 9 Event

Apple will host an event next week in San Francisco, most likely the latest in its annual refresh of its iPod line, an analyst agreed today.

Invitations began reaching members of the technology press early Monday for the event, which is scheduled to start at 10 a.m. PT, Wednesday, Sept. 9. The invitations used the tag line "It's only rock and roll, but we like it," a line from the Rolling Stones' song by the same name, and featured an image of someone dancing with an iPod plugged into their ears.

The event will be held at the Yerba Buena Center for the Arts in San Francisco.

The announcement was no surprise. Several bloggers, including Computerworld 's Seth Weintraub , picked up on claims by D: All Things Digital that sources had put the iPod-centric event on the calendar for Sept. 9, and that it would not feature the long-rumored tablet-like device.

"The expectations are that Apple will add video camera functionality to the iPod Touch, [still] camera functionality to the Nano and refresh the iTunes software," said Brian Marshall, an analyst at Broadpoint AmTech. "That's pretty much it, although we could potentially see a refresh on the desktop too, lower prices and faster processors," Marshall added, referring to Apple's iMac systems.

Source: PC World    
 
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