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News   - 08/14/2006

FastStats: iPod, Video Star

Red Herring reports:

Video iPod Pumps PMPs
While Apple’s video-capable iPod does not fit the definition of a true Portable Media Player (PMP), it has given the product class a boost, reports In-Stat. Consumers are more aware of portable video, additional Portable Media Player brands, and ways in which they can download video to handheld services.


More...

In-Stat estimates that the worldwide market for true, video-centric PMPs will grow to 5 million units by the end of 2006, up from 390,000 two years ago. In a U.S.-based survey of consumers, 75 percent of all respondents have some level of familiarity with PMPs. InStat’s research also found that video-enabled iPod has spurred a slew of video-capable portable MP3 players from competitors such as SanDisk, Creative, and Samsung. These products are not classified as true PMPs, but they have helped establish the market for portable video.
SOURCE: Instat

Source: Red Herring    
 
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