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PodCasting   - 08/25/2006

Politicians discover the iPod generation

We usually don't cover politics, but this news really deserves some attention...

When it comes to gubernatorial candidates chasing votes, no group is too small -- or too technologically advanced.

Democratic candidates from Deval L. Patrick of Milton to independent Christy Mihos , formerly of Cohasset , are posting podcasts on their websites, hoping to corral a younger, more digitally sophisticated crowd. On the Republican side, Lieutenant Governor Kerry Healey also offers podcasts.

If you're scratching your head about what exactly a podcast is, don't worry -- you're not alone.

A survey released in June by Arbitron Inc. and Edison Media Research indicated that only 22 percent of people over age 12 had even heard of podcasting, while just 11 percent had listened to an audio podcast. Arbitron measures media audiences for radio and television networks.

Podcasts are digital files that can be downloaded and played on digital players, such as an iPod. Podcasts can be audio or video. The podcasts also can be watched on websites.

Even if podcasts are not yet a household word, they are popping up all over. They are available on a variety of subjects, including network TV shows and instructions on knitting -- and, of course, politics.

Political campaigns are undeterred by the still-small audience and the possibility that few voters would watch a podcast of a candidate expounding on tax cuts when they could be watching ``Lost" instead.

Source: Boston Globe    
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