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News   - 01/02/2007

Apple named "Marketer of the Year"

Apple has been named the "Marketer of the Year" by Marketing Daily.

Noting the continuing explosion of the iPod industry, a growing Mac market share, and an immensely successful retail store operation, the publication write: "If there's a recipe for success in the relentlessly churning PC and digital entertainment industries, it may go something like this: Combine innovative, consumer-friendly technology with sleek design.

Add impeccably crafted, integrated branding and marketing strategies. Stir and serve ... quickly.

Amid a formidable and growing cast of competitors, Apple has been pulling off this tricky soufflé with iron chef mastery.

Steve Jobs has racked up an impressive list of feats since returning as CEO in 1996, and that list grew longer last year."

Source: MacNN    
 
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