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News   - 06/08/2005

A free iPod to attract UK college students.

free ipod to college student - ipodpalace.comBournemouth & Poole College hits worldwide headlines with iPod giveaway.

The Bournemouth & Poole College became the centre of attention with the international media following the launch of a new course aimed at teenagers who have dropped out of education.

The Step Up 4 Summer programme is aimed at 16–18 year olds who are not currently in work or on a course, and is designed to encourage them to re-engage with education and training.

Following complaints from the Campaign for Real Education, the new course with its added incentives was branded as ‘bribery’.

College Principal, Rowland Foote was quick to dispel the negativity.

“I make no apologies for trying to get young people back into education. In the Bournemouth, Dorset and Poole region alone there are between 600 – 700 teenagers who are classified as ‘NEETS’ – which means they are not in employment, education or training. The sad thing is that for many of these youngsters they have gone through the school system and come out the other side without the skills and confidence required to gain employment.”

Much of the press interest came from the fact that The College is offering a range of incentives to youngsters applying for the programme including a free iPod mini.


Source: Bournemouth & Poole College UK    
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