"[ABC interviewer]: So here's a quick question. There are gonna be 3,000 free audio programs available, making it one of the largest podcast directories in the world. Why are they gonna be free?
SJ [Steve, you may know...]: Well, you know, podcasting— has been free since the beginning. It's been an emerging phenomenon that— has been, you know, growing very rapidly. But we're hoping to take it mainstream with— the latest version of iTunes, which has everything you need to podcast built right in it. So— podcasts I think they're gonna remain free. Although I do think we may— start to see some advertising tagged onto them— you know, in the coming months."
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