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News   - 08/23/2005

Apple targets unauthorized iPod Web dealers

The battle is around iPodEssentials.co.uk, an iPod accessories online store that gets some 2,000 shoppers a day and that sees dark future if a re-branding will be needed by legal action.

"Apple's legal team this month is reported to be focusing on a group of unauthorized iPod and accessory Web resellers, demanding they cease from using the Apple-trademarked iPod name."

Again, about Apple's Made for iPod tag:

"Similarly, Apple has recently acted to also prevent unauthorized iPod accessory manufacturers from establishing themselves in the iPod market.

In January the company introduced a "Made for iPod" certification (or badge) that iPod accessory manufactures can display to differentiate their Apple-authorized accessories from those that have not been approved by Apple.

Although Apple generates a reported 10% royalty kick-back from all products that sport the badge, the company says the certification is meant to protect consumers from a proliferation of low-quality and potentially hazardous iPod accessories hitting the market."


Read more and check our first story on 'Made for iPod' tag.

Source: AppleInsider    
 
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