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PodCasting   - 02/20/2006

Audible nabs popular podcast

The Ricky Gervais Show, one of the most popular podcasts on Apple Computer's iTunes Music Store, is moving to a paid-only format to be sold by audio book specialist Audible.

The move is the first major example of a free podcast attempting to go paid, said David Joseph, Audible's vice president of corporate communications and strategy. "We're helping Ricky to build a business so he can pay his people."

Just to understand a bit more:

"There will be a little bit of controversy because everybody wants something for free," Joseph said. Gervais' half-hour show was the No. 4 most popular in Apple's Top 100 rankings on its podcast directory as of Monday. Audible said it expects to be able to sell the show through iTunes in addition to its own Web site. Apple partners with Audible to stock the audiobook section of iTunes.

Check the original site http://www.rickygervais.com/

Source: News.com    
 
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