Technology and entertainment topped Google Inc's searches in 2007, with the iPhone grabbing the No. 1 slot on a list of the fastest-rising search terms in the United States, the company said on Tuesday.
"iPhone, of course, is a word very few people typed in a search box in 2006," said Marissa Mayer of Google, an Internet search engine. "It didn't exist."
Apple rolled out the iPhone, which is a mobile phone, music and video player and Internet browser device, in the United States last summer.
Four social networking sites made the top 10, including Webkinz, which grabbed the No. 2 slot. Webkinz is a stuffed animal that customers can register and play with online.
Celebrity news Web site TMZ ranked third, while transformer toys took the No. 4 slot.
Transformers are the wildly popular toys that shift their shapes, for example from cars to alien robots, and they got a big boost from the 2007 hit movie "Transformers."
"There's a lot of interest in the celebrity culture, television and movies," said Mayer.