 iPods and cell phones top the gadget list for penny-pinching students, and few hit campus without a PC.
Here at New York University, undergraduates are known for being an avant-garde, creative bunch. But like many college students, their appetite for the hottest gadgets is reined in by tight student budgets and a hectic lifestyle.
"I think I have the cheapest Motorola (cell phone) that came with the (carrier) plan," said NYU sophomore Catherine Hall.
College students are back on campus and their favorite gadgets, from iPods to camera phones, are back with them. Not surprisingly, late summer and early fall inevitably see a barrage of advertisements for nifty gadgets that retailers tout as must-haves for a new generation of students who have grown up with PCs, cell phones and the Internet. But according to NPD Group analyst Steve Baker, the actual bestsellers are reliably basic.
"Back-to-school tends to be a pretty regimented season," Baker said. "Every year, you're going to sell a lot of notebook computers, high-end calculators, now a lot of iPods and other music devices, phones, things that are mobile. Those tend to be the things that do very well for college students."
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