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iPod Accessories   - 04/17/2006

IPod Items to Fill Warehouse: Digital Lifestyle Outfitters Doubling, Consolidating Its Storage Space in Durham

A Triangle-born company that sells iPod accessories worldwide is doubling warehouse space in Durham to accommodate its growing business.

Digital Lifestyle Outfitters last week leased almost 109,000 square feet in Research Tri-Center South for its iPod cases, speakers and other gadgets designed to enhance Apple's portable music player.

"We're growing at an insane rate," said marketing director Brian Baucom.

Digital Lifestyle Outfitters moved its headquarters from Raleigh to Charleston, S.C., two years ago but kept warehouses in Durham. Its products are manufactured in China and Taiwan and distributed from Durham.

The company is consolidating to a single warehouse with twice the space of the other two facilities. Digital Lifestyle Outfitters employs 14 in Charleston and between 45 and 75 in Durham, depending on the time of year.

Officials don't plan more jobs at the new warehouse.

The company's history is a page straight out of the technology boom years. Five years ago, founder Jeff Grady bought one of the first iPods on the market, fashioned a makeshift carrying case from a camera pouch and started selling carrying cases on the Internet.

Today Digital Lifestyle Outfitters makes more than 100 accessories and devices for users of iPods and other digital equipment. The products -- shown at at www.dlo.com -- are sold at stores such as Best Buy, Circuit City, CompUSA and Target.

Source: RedNova    
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